Telecom companies must have the ability to quickly adapt to the changing customer demands. It is essential to understand your customer’s need in order to improve customer service (CSAT) and identify cross-sell and up-sell opportunities. In order to be effective, telecom companies must increase customer loyalty, customer lifetime value (CLV) and Average Revenue Per User (ARPU). The market is relatively mature meaning the pressure to retain customers is constantly increasing. Using big data and profiling customers, telecom services providers can unlock the potential of unstructured data and plan their next move.


Our service offering help telecom service providers to simplify their businesses while maintaining the profitability, quality of service and customer experience. Our rich industry experience and domain expertise enables us to deliver a suite of offerings which addresses the key areas of – service quality management, expansion of core capabilities into adjacencies, process automation, data monetisation, network management and implementation of next generation technologies.

Utilising Acuma’s experience and expertise of Information Management (IM) and Business Intelligence (BI), telecom organisations can:

  • Gain a single view of their customers

  • Advise on the ‘next best action’ for customers

  • Improve customer service, satisfaction, retention and loyalty

  • Increase the Average Revenue Per User (ARPU)