One of the biggest marketing challenges faced is not only reaching out to new customers but retaining existing customers. In order to retain customers, they have to be kept engaged which will increase their interaction and lifetime value.
Prima is your answer to achieve business process efficiency in Customer Loyalty Management.
The key benefits of Prima include:
An Enterprise-wide, multi country and multi-currency online rewards accrual and redemption system
Support for all banking products and all types of credit cards
Flexible, innovative reward points program management: transaction, balances, event based accrual programs for both financial and non-financial transactions
A “What-If” analysis or Simulation programs, the programs may be executed on live or historical data
Business process improvement through an automated multi-channel redemption workflow