Client background: A leading provider of Innovative Business Solutions specializing in cloud based CRM solutions, Multi-channel Marketing, Omni Channel Order management, Business Intelligence, and ERP application
Industry: Technology / ISV
Products/Services:Advanced Analytics

Text analytics for product categorization

Business Challenge

  • Categorize products based on user comments, description and reviews on various sites

  • Find relevant words connecting the product

  • Unearth complex relations between different verbatim comments and reviews

  • Map product to product category codes

Business Solution

  • Text pre-processing and removal of special characters

  • Word Embedding using a python package called Gensim

  • Created Word2Vec models

  • Recurrent Neural Networks (RNN) for mapping product and product category codes, with Tensorflow Backend

Business Benefits

  • Enhanced the predictive accuracy by leveraging the power of Reinforcement Learning

  • Acquired actionable metrics from customer reviews and comments

  • Word Embedding coupled with RNN helped handle unseen data

Environment

  • Python package – Gensim

  • Recurrent Neural Networks (RNN)