Travelling is an industry that is on a path to transformation. Unlike most industries, it involves buying high priced ticket items and spending thousands of dollars on holidays. People will have a much higher session number weighing pros and cons of various offers. Being able to mold your user’s path and influence their purchase decision is a complex process. Also, travel websites tend to overload their websites with offers which makes the path to purchase too complicated. Without proper filtering, clear and ordered navigation, users will find it difficult to come to a conclusion. Adding to this, mobile technology and apps have given a new dimension of challenges to the industry, forcing them to raise their bar to stay amidst competition.
The key to success in the current scenario is reassuring the customers about the products, offers, price, and cancellation policies by offering a better user experience and friendly navigation. The key to ensure that your brand stays on top is to have a future-proofed strategy.
The way people describe destinations, the information they look for and their response, use big data techniques to filter the right information, for the right users, at the right stage of their purchase cycle. Therefore, there is a need to fundamentally change the way we collect information about customers. The travel industry has hardly been influenced by this sea of change yet, but it is going to be a precarious wave to ride.
Acuma can help turn your data into the information you need. We are able to empower you to: