With mountains of invaluable customer data available, a growing number of casinos around the world are turning to advanced analytics to assist with slot floor planning—and it’s proving to be a winning bet! Advanced analytics can provide the depth of insights which can aid in predicting the future. Casinos offering the right kind of games which attracts most customer increase the business potential by up to 85%. However, choosing the right games based on historic performance can be a daunting task for many. Bad decisions can lead to significant losses in customer loyalty and potential revenue.
Together with SAS, Acuma solutions offers business intelligence and analytical solutions which helps customers to manage data and predict their future.
Our business intelligence and analytical solution will help you to :
- Foster consumer engagement
- Establish a two-way value proposition
- Capitalize on consumer data
- Develop strategic partnerships
- Avoid the price-sensitivity trap