London, United Kingdom : 27th November 2006 – The Phone House Telecom GmbH, the German operating division of telecommunications services provider The Carphone Warehouse, announced today that it has selected Acuma Solutions Ltd. to acts as the Strategic Design Authority for the next phase of its programme of Data Warehouse and Business Intelligence delivery.

Acuma will consult with The Phone House on an ongoing basis throughout the six month programme to provide requirements management, solution design and implementation assurance across a range of business-focussed analytic and reporting needs, including: gross margin analysis, upgrades, business performance against target, customer insight, debt and financial management, contact centre performance and management KPI delivery.

“It is exciting that a progressive Telecommunications organisation like The Phone House understands the value potential of its rich information set,” said Alan Duncan, Telecommunications Solutions Development Manager for Acuma. “We are looking forward to helping The Phone House to unlock that value by delivering the business-focussed analytic solutions that are crucial to driving competitiveness, improving customer service and maximising profitability.”

"Working with Acuma will provide us with a strategic capability to deliver value through creating an information-oriented business community," said Klaus Zumdick, Head of Analysis & Models at The Phone House. "Acuma's excellence in Information Management, combined with industry-leading expertise in analytic solutions for Telecommunications, provides a breakthrough foundation for managing our mission-critical information capability and enabling The Phone House to maximise business benefits from the programme."

"We value the contribution Acuma will make to help The Phone House exploit our enterprise information and unlock value for our business," said Ludwig Hübel, Director Customer and Products for The Phone House. "By collaborating with Acuma, we can solve some of the most pressing information management challenges faced by our organisation today."