Acuma lead a combined customer and Acuma team of information and airline industry specialists in a high-level programme of business interviews and analysis. The objective was to create a relevant MI strategy and roadmap for each of three key areas of the business: the customer touch-points, the flying operation, and the corporate functions. This included determining those areas where the most tactical business value could be delivered from available information; how the objectives of the company (in terms of growth, profit, innovation, people and service) could be best supported by information; identification of information, process and organisational gaps; strategy formulation and roadmap definition.

The output of these activities included a strategic MI vision (0 to 3 years) aligned directly to supporting the company’s objectives, key action areas and performance targets.

In addition to a strategy, Acuma produced a prioritised, cost-justified programme of information management development activities aimed directly at supporting the short-term business goals, and delivering quick wins.