| What are your most profitable products and tariffs? |
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Understanding the factors affecting your product model and tariff pricing strategy is key to optimising the revenue and profitability opportunities for your telecoms business, particularly if the company is to be able to respond rapidly and confidently to new products, initiatives and marketing offerings from the competition.
Insight into the detailed breakdown of respective costs and revenues associated with each type of service element (especially calls & data) can dramatically improve your time to market with new products and ensure that they are priced to maximise available profits business. Acuma suggest an overall average yield of at least £3 Gross Margin per customer is typically achievable (1).
Acuma’s solutions for Pricing Analytics deliver real value by providing Product & Tariff Management functions with the necessary insight to ensure that issues are identified, actioned and resolved. We provide an enhanced analytic and insight capability that enables you to make a rapid assessment of current market offerings and to evaluate the impact of changes to pricing strategy, covering elements such as:
- Product sales volumes and revenues;
- Evaluation of tariff renewals;
- Analysis and comparison of competitor offerings;
- Product and tariff margin assessment and profitability;
- Telecommunications service package propositions and assessment of “white space” within the customer base ;
- Product churn and migration.
(1) Acuma’s own estimates based on typical experience on projects: calculation based on an average customer bill of £25 per month, with Gross Margins of 20%.
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