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Insight into the true nature and profile of your customer base, together with a detailed understanding of customer behaviours, can drive new sales and retention strategies, minimise churn and maximise the opportunity to deliver revenue and profit. Additional benefit can be derived from optimising sales and marketing activities to deliver best value from your expenditure. You must also support successful Merger and Acquisition activity by enabling your organisation to properly identify and manage interactions with customers acquired through multiple channels, or who have purchased multiple product and services.
Acuma’s Customer One View solutions deliver real value by providing Marketing, Sales and Customer Service functions with the necessary insight to ensure that opportunities are identified, actioned and resolved. Delivering a single, comprehensive capability that provides the organisation with a fully integrated 360o view of the customer base, Acuma enable insight into core customer management processes including:
- Consolidation of multiple customer bases and identification of the “real” customer;
- Customer base profiling and dynamic segmentation;
- Churn Propensity Analysis and retention strategies;
- Product and Value Added Services Penetration;
- Identification of improved Cross-sell/Up-sell offers;
- Risks associated with higher customer numbers and increasing complexity of customer relationships;
- Rationalisation of duplicated operational processes such as credit management, billing and payment collection.
- Integration of existing systems and processes and integrity of customer information following merger.
Acuma’s Customer One View solutions can also be extended to enable analysis of Sales Channel performance and drive efficiency improvements in areas such as 3rd party commission payments and commercial contract management.
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