Obtaining this information from multiple information streams is not easy. The information is seldom timely, and is almost never in a common format that can be exploited for competitive advantage.

ARIM is a powerful business intelligence solution that brings together complex business streams, reservations, ticketing, inventory and departure control data, combines it with various industry data feeds and provides interfaces to specific information such as tickets, room allocation, departure control hand-back and sales budgets

ARIM can deliver immediate benefit to businesses, supporting key decisions, assisting with profit optimization and supplying important channel management information. With web-based, user-specific distribution of information the solution can benefit the whole business from the CEO to the reservation agent.

Support strategic decision-making:

• Alliance strategy
• Route development
• Salesforce management
• Travel agency and corporate deal tracking
• Campaign monitoring
• Customer segmentation
• Operational efficiency

ARIM is designed to instantly add value across the entire business, particularly in the following three key business areas:

Managing market dynamics
The ARIM solution can be used to manage sales teams performance, incentives, booking profiles and distribution costs from the very top of the airline right down to individual sales agents, corporate accounts or travel agencies. It can monitor the effectiveness of new sales channels, promotions and new products such as Internet Auctions or Electronic Tickets. All of which leads to better decision-making within customers.

Customer service enhancement
Customer loyalty behavior can be tracked and target customers identified in order to tailor the business’s service around its most important customers. Missed passenger connections, hotel room 'no-shows' can be avoided reducing customer complaints. Levels of no-shows and group booking take-up can be monitored to improve availability in busy periods and history records can be retained for subsequent customer enquiry handling.

Cost management and revenue improvement
ARIM can identify a whole range of cost-saving and revenue improvement opportunities as a result of the combination of data sources. Bookings with ticketing discrepancies or sales rule violations can be identified, passengers who break trip rules can be tracked and waitlisted segments can be crosschecked for availability of higher-class inventory. Suspect reservations, which might contain duplicate bookings or have connections times below valid.

The output is based upon customer-set triggers, which might be as simple as issuing the report weekly, or as complex as looking at booked load factor at pre-determined time periods. Ad-hoc reports are also available for one-off queries. ARIM can distribute these to websites (provided with the service option) or via e-mail, fax or printer – anywhere in the world